How to explore the market from every possible angle and choose the biggest opportunities and advantages for your product to motion towards.
In an increasingly digitized world, companies are often lost at sea when it comes to making sense of the mountain of data available to them. Neil Hoyne’s ‘Converted’ comes to the rescue, providing an invaluable compass for navigating this challenging terrain. I first met Neil when I was working on some customer education initiatives at…
Successful product marketing is a customer-centric endeavor. It revolves around understanding and fulfilling the needs of your customers. The more we concentrate on customer success, the more we secure our own. I’ve found that the most powerful way to convince a potential customer that your product is relevant and potentially valuable, is to jump straight…