product
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“A great go-to-market strategy isn’t just about how to get users, it’s about how to keep them.” Casey Winters – Whatnot, Eventbrite A go-to-market (GTM) strategy is a comprehensive plan that guides how a product enters the market and connects with its intended audience. This strategy encompasses various crucial elements, starting with meticulous market research…
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This is one of several in an in-progress series focused on new user onboarding in SaaS products. Coda.io is a personal favorite that I use every day, but it’s been a while since I went through the signup and setup process. While there are tons of A+ experiences within the product, I ended up giving…
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How to explore the market from every possible angle and choose the biggest opportunities and advantages for your product to motion towards.
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My most recent job search experience has been both enlightening and incredibly frustrating. We’re still mostly stuck in a system that requires recruiters to compare what they can find about people to a checklist of what they think someone needs to be successful. Some interesting feedback I received recently was that my Linkedin, “… doesn’t…