Strategy
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The realm of behavioral economics is an ocean of fascinating insights, full of profound implications (and confusing thoughts) for product managers — especially for those of us in the wacky world of SaaS. At the intersection of psychology and economics, it offers an understanding of why people make the decisions they do, shaping patterns of…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” Jonathan Gottschall In reality, this post applies to leaders outside the realm of product. Those who tend to be most successful are the ones who energetically share a vision that their…
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Am I a nostalgic geek that grew up loving Batman and refuses to let him go? Yes. Is there a deeper reason why I resonate with Batman’s character more as an adult and a professional than I did as a child? Absolutely. Let’s dig in. Batman: A Beacon of Inspiration in the Realm of Superheroes…
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Problem: A lot of organizations are still following a format for requirements focused on years of experience. A “year of experience” isn’t a consistent or equally comparable way to measure anything. Instead of assuming that a person would have experienced the things needed to do the job successfully in a given period of time… why…
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While it’s important to look at your existing customers for insights and growth opportunities, it’s also important to look at the market and the customers you don’t have. It’s not uncommon for a business to have a core customer segment that plateaus or even starts to shrink — especially in tech. When this happens, we…
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Before we dig in too deep here… I’d like to establish myself as a fairly serious fan of DC Comics, specifically Batman. Evidence submitted: 3/4 of my arm tattoo real-estate to Batman-themed work. 4+ long boxes of mostly Batman-related comics in my office. 1/2 of my office wall space dedicated to Batman posters, comics, and…
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Almost a year ago, 10up was approached with an idea to run a lab to help evaluate, test, and establish a set of best practices for hyper-local publishers to optimize their revenue. (10up’s post here) One of the coolest challenges of this project for me was to step away from the normal project/platform delivery processes…