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The Significance of Product-Market Fit In the world of SaaS, success isn’t just about having a great idea or a cutting-edge product. It’s about finding the perfect alignment between what you offer and what your target audience needs. This elusive harmony is known as product-market fit, and it’s the golden ticket to SaaS success. Generally…
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“A great go-to-market strategy isn’t just about how to get users, it’s about how to keep them.” Casey Winters – Whatnot, Eventbrite A go-to-market (GTM) strategy is a comprehensive plan that guides how a product enters the market and connects with its intended audience. This strategy encompasses various crucial elements, starting with meticulous market research…
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This is one of several in an in-progress series focused on new user onboarding in SaaS products. Coda.io is a personal favorite that I use every day, but it’s been a while since I went through the signup and setup process. While there are tons of A+ experiences within the product, I ended up giving…
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The realm of behavioral economics is an ocean of fascinating insights, full of profound implications (and confusing thoughts) for product managers — especially for those of us in the wacky world of SaaS. At the intersection of psychology and economics, it offers an understanding of why people make the decisions they do, shaping patterns of…
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How to explore the market from every possible angle and choose the biggest opportunities and advantages for your product to motion towards.
