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“A great go-to-market strategy isn’t just about how to get users, it’s about how to keep them.” Casey Winters – Whatnot, Eventbrite A go-to-market (GTM) strategy is a comprehensive plan that guides how a product enters the market and connects with its intended audience. This strategy encompasses various crucial elements, starting with meticulous market research…
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This is one of several in an in-progress series focused on new user onboarding in SaaS products. Coda.io is a personal favorite that I use every day, but it’s been a while since I went through the signup and setup process. While there are tons of A+ experiences within the product, I ended up giving…
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The realm of behavioral economics is an ocean of fascinating insights, full of profound implications (and confusing thoughts) for product managers — especially for those of us in the wacky world of SaaS. At the intersection of psychology and economics, it offers an understanding of why people make the decisions they do, shaping patterns of…
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How to explore the market from every possible angle and choose the biggest opportunities and advantages for your product to motion towards.
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In an increasingly digitized world, companies are often lost at sea when it comes to making sense of the mountain of data available to them. Neil Hoyne’s ‘Converted’ comes to the rescue, providing an invaluable compass for navigating this challenging terrain. I first met Neil when I was working on some customer education initiatives at…
