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Throughout my career, I’ve learned a LOT by doing. The problem with that, is you don’t always have a chance to process what you’ve done, and what you can do. It’s even harder when your title doesn’t match the taxonomy of titles across the industry. I know I’m a product leader. Everyone I’ve worked with knows…
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I had an unexpected and very interesting conversation last week with a founder for a really interesting product/technology focused on improving the auditory experience for virtual experiences. We ended up talking through a lot of the “general considerations” for GTM, and that felt pretty normal to me… And then I realized that it’s not a…
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The Significance of Product-Market Fit In the world of SaaS, success isn’t just about having a great idea or a cutting-edge product. It’s about finding the perfect alignment between what you offer and what your target audience needs. This elusive harmony is known as product-market fit, and it’s the golden ticket to SaaS success. Generally…
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“A great go-to-market strategy isn’t just about how to get users, it’s about how to keep them.” Casey Winters – Whatnot, Eventbrite A go-to-market (GTM) strategy is a comprehensive plan that guides how a product enters the market and connects with its intended audience. This strategy encompasses various crucial elements, starting with meticulous market research…
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This is one of several in an in-progress series focused on new user onboarding in SaaS products. Coda.io is a personal favorite that I use every day, but it’s been a while since I went through the signup and setup process. While there are tons of A+ experiences within the product, I ended up giving…
