Leadership
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Successful product marketing is a customer-centric endeavor. It revolves around understanding and fulfilling the needs of your customers. The more we concentrate on customer success, the more we secure our own. I’ve found that the most powerful way to convince a potential customer that your product is relevant and potentially valuable, is to jump straight…
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My most recent job search experience has been both enlightening and incredibly frustrating. We’re still mostly stuck in a system that requires recruiters to compare what they can find about people to a checklist of what they think someone needs to be successful. Some interesting feedback I received recently was that my Linkedin, “… doesn’t…
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Problem: A lot of organizations are still following a format for requirements focused on years of experience. A “year of experience” isn’t a consistent or equally comparable way to measure anything. Instead of assuming that a person would have experienced the things needed to do the job successfully in a given period of time… why…
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Key take-aways Transitioning from being an individual contributor (IC) to a leader of others is hard. You need to re-establish your concept of you you measure your success. You need to develop new interpersonal dynamics with your direct reports — especially if you have already been working with them. You need to prioritize a different…