Product
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This is one of several in an in-progress series focused on new user onboarding in SaaS products. Coda.io is a personal favorite that I use every day, but it’s been a while since I went through the signup and setup process. While there are tons of A+ experiences within the product, I ended up giving…
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The realm of behavioral economics is an ocean of fascinating insights, full of profound implications (and confusing thoughts) for product managers — especially for those of us in the wacky world of SaaS. At the intersection of psychology and economics, it offers an understanding of why people make the decisions they do, shaping patterns of…
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How to explore the market from every possible angle and choose the biggest opportunities and advantages for your product to motion towards.
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In an increasingly digitized world, companies are often lost at sea when it comes to making sense of the mountain of data available to them. Neil Hoyne’s ‘Converted’ comes to the rescue, providing an invaluable compass for navigating this challenging terrain. I first met Neil when I was working on some customer education initiatives at…
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Successful product marketing is a customer-centric endeavor. It revolves around understanding and fulfilling the needs of your customers. The more we concentrate on customer success, the more we secure our own. I’ve found that the most powerful way to convince a potential customer that your product is relevant and potentially valuable, is to jump straight…
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My most recent job search experience has been both enlightening and incredibly frustrating. We’re still mostly stuck in a system that requires recruiters to compare what they can find about people to a checklist of what they think someone needs to be successful. Some interesting feedback I received recently was that my Linkedin, “… doesn’t…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” Jonathan Gottschall In reality, this post applies to leaders outside the realm of product. Those who tend to be most successful are the ones who energetically share a vision that their…
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When you think about the end result, these are three very different things. A Product… Is something people use or experience. A Project… is something you complete. A Program… is a series of steps and milestones that you work through to achieve an outcome. What’s interesting is that you need the same foundational set of…
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While it’s important to look at your existing customers for insights and growth opportunities, it’s also important to look at the market and the customers you don’t have. It’s not uncommon for a business to have a core customer segment that plateaus or even starts to shrink — especially in tech. When this happens, we…