Product
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Throughout my career, I’ve learned a LOT by doing. The problem with that, is you don’t always have a chance to process what you’ve done, and what you can do. It’s even harder when your title doesn’t match the taxonomy of titles across the industry. I know I’m a product leader. Everyone I’ve worked with knows…
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I had an unexpected and very interesting conversation last week with a founder for a really interesting product/technology focused on improving the auditory experience for virtual experiences. We ended up talking through a lot of the “general considerations” for GTM, and that felt pretty normal to me… And then I realized that it’s not a…
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The Significance of Product-Market Fit In the world of SaaS, success isn’t just about having a great idea or a cutting-edge product. It’s about finding the perfect alignment between what you offer and what your target audience needs. This elusive harmony is known as product-market fit, and it’s the golden ticket to SaaS success. Generally…
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“A great go-to-market strategy isn’t just about how to get users, it’s about how to keep them.” Casey Winters – Whatnot, Eventbrite A go-to-market (GTM) strategy is a comprehensive plan that guides how a product enters the market and connects with its intended audience. This strategy encompasses various crucial elements, starting with meticulous market research…
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This is one of several in an in-progress series focused on new user onboarding in SaaS products. Coda.io is a personal favorite that I use every day, but it’s been a while since I went through the signup and setup process. While there are tons of A+ experiences within the product, I ended up giving…
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The realm of behavioral economics is an ocean of fascinating insights, full of profound implications (and confusing thoughts) for product managers — especially for those of us in the wacky world of SaaS. At the intersection of psychology and economics, it offers an understanding of why people make the decisions they do, shaping patterns of…
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How to explore the market from every possible angle and choose the biggest opportunities and advantages for your product to motion towards.
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In an increasingly digitized world, companies are often lost at sea when it comes to making sense of the mountain of data available to them. Neil Hoyne’s ‘Converted’ comes to the rescue, providing an invaluable compass for navigating this challenging terrain. I first met Neil when I was working on some customer education initiatives at…
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Successful product marketing is a customer-centric endeavor. It revolves around understanding and fulfilling the needs of your customers. The more we concentrate on customer success, the more we secure our own. I’ve found that the most powerful way to convince a potential customer that your product is relevant and potentially valuable, is to jump straight…
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My most recent job search experience has been both enlightening and incredibly frustrating. We’re still mostly stuck in a system that requires recruiters to compare what they can find about people to a checklist of what they think someone needs to be successful. Some interesting feedback I received recently was that my Linkedin, “… doesn’t…