What I look for
Time is incredibly valuable to me and I like to ensure that I make a meaningful impact in anything I take on. That being said, I look for opportunities meet some core criteria.
01
Vision and alignment
Do you have a vision that inspires your team and guides your company?
02
Customer Focused
Do you know who your customers are and understand their needs, wants, and frustrations?
03
Market Opportunity
Do you have a realistic understanding of your market and your product’s position in it?
04
Interesting problems
Do you face complex problems critical to your company’s growth?
AI Product Experience
User Needs & Challenges
Usability Evaluation
Response Quality Evaluation
Prompt Design
Integration and Experience
Go-To-Market
Competitive Analysis
Messaging & Positioning
Pricing and Packaging
Audience Segmentation
Copywriting & Creative Direction
Product Strategy
User, Product, and Business Analysis
Market & Trend Analysis
Roadmap Prioritization
Feature Briefs
Product Requirements
What I Do and How
Discover and Evaluate
At this point in my career I’ve learned that the biggest factors in enjoying the work are:
- Impact – Do I have the ability to drive significant impact?
- People – Do I enjoy working with the people who need to come together to make the impact?
- Interest – Is the challenge or opportunity interesting enough for me to do my best work?
The first step in any initiative or engagement is discovery. These are the things I evaluate before I shift into gear. I always take the time to align on exactly what needs to get done and what done looks like before I get started.


Collaboration
I like to work as part of your team. Add me to Slack, get me in Figma, etc. The more connected I am, the more value I’ll add. I’ve beenworking with remote teams for over a decade so I’m well versed in all of the communication, project management, and design tools you may be using (Slack, Figma, etc.)
Delivering Value
I like to ensure that every team I work with walks away with tangible value. To me, that means including artifacts or documentation that answer specific questions or provide clear guidance to ensure that my contributions are not held solely in the memory of the team I directly engaged with.

Want to chat?
Reach Out
“What do you charge?”
I believe that focus and energy are more valuable than time, so I charge based on variables like:
- How interesting the opportunity/challenge is.
- How mature the company/team I’m working with is.
- The state of the product/service that we’re working on.
- The goals my partner is looking to achieve.
Learn more about my pricing model here.
