thatmikebal
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Successful product marketing is a customer-centric endeavor. It revolves around understanding and fulfilling the needs of your customers. The more we concentrate on customer success, the more we secure our own. I’ve found that the most powerful way to convince a potential customer that your product is relevant and potentially valuable, is to jump straight…
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My most recent job search experience has been both enlightening and incredibly frustrating. We’re still mostly stuck in a system that requires recruiters to compare what they can find about people to a checklist of what they think someone needs to be successful. Some interesting feedback I received recently was that my Linkedin, “… doesn’t…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” Jonathan Gottschall In reality, this post applies to leaders outside the realm of product. Those who tend to be most successful are the ones who energetically share a vision that their…
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My personal site had taken a bit of a beating after being used for a number of video tutorials I recorded for WordPress.com. I have been eyeballing some of the new block themes that WP Engine has been shipping and I finally decided to give Frost a spin. Things I appreciate about this WordPress block…
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Am I a nostalgic geek that grew up loving Batman and refuses to let him go? Yes. Is there a deeper reason why I resonate with Batman’s character more as an adult and a professional than I did as a child? Absolutely. Let’s dig in. Batman: A Beacon of Inspiration in the Realm of Superheroes…
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When you think about the end result, these are three very different things. A Product… Is something people use or experience. A Project… is something you complete. A Program… is a series of steps and milestones that you work through to achieve an outcome. What’s interesting is that you need the same foundational set of…
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Problem: A lot of organizations are still following a format for requirements focused on years of experience. A “year of experience” isn’t a consistent or equally comparable way to measure anything. Instead of assuming that a person would have experienced the things needed to do the job successfully in a given period of time… why…
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Had a good conversation yesterday that made me kind of verbalize what I’ve been feeling and shifting towards in terms of my default mindset. Your value is measurable in many ways. Many people (and companies) get caught up looking at value in a way that is heavily weighted by how much time you’re putting in.…
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While it’s important to look at your existing customers for insights and growth opportunities, it’s also important to look at the market and the customers you don’t have. It’s not uncommon for a business to have a core customer segment that plateaus or even starts to shrink — especially in tech. When this happens, we…
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An eagle attacked one of our ducks and now it needs antibiotics twice a day. Every time I come close they swim out in the pond so I have to hop on my paddle board and chase them to shore so I can catch him and give him his medicine. A real thing I never…