Mike Bal is a product leader with in-depth experience in complex builds. He has lead large cross-functional teams and built new business units/divisions from the ground up. With a track record of assembling high performance teams and nurturing successful leaders, Mike brings value to every aspect of every role he takes on.
Bragging Rights
Role: Product Lead
Company: WordPress.com + WooCommerce
Impact
- 8X surge to new user acquisition
- 2X monthly revenue
- 3X boost to free to paid conversion
- 60% increase to MAUs
Scope
- Open Source
- Ecommerce
- SaaS + PaaS
- Pricing & Packaging
- Go-To-Market
- Onboarding
- Multi-Team
- Rapid Build
Role: GTM Lead
Company: Automattic / WordPress.com
Impact
- 2X MoM Revenue
- Leading source of new revenue
- 50% Increase in New Users
- Earned Media Placements
Scope
- GTM Strategy
- Messaging & Positioning
- Notifications & Reporting
- New User Onboarding
- Activation & Retention
- Product Distribution
Role: Product Manager
Company:10up
Greater Media > Beasley Media
Impact
- Greater Media was acquired by Beasley in large part for their digital platform.
- Significantly reduced operating costs while increasing revenue.
- Expanded direct sold advertising inventory
Scope
- Streaming Platform
- Video & Display Advertising
- Content Distribution
- Content Management
- Web Applications
- Creator Experience
- Web Performance
Role: Project Lead
Impact
- Webby Award Winner
- Doubled Organic Traffic
- 2X increase in ad revenue
Scope
- Complex Migration
- Custom Infrastructure
- Large Scale Testing
- Multiple Web Apps
- User Activation
- Optimized Application Performance
