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Successful product marketing is a customer-centric endeavor. It revolves around understanding and fulfilling the needs of your customers. The more we concentrate on customer success, the more we secure our own. I’ve found that the most powerful way to convince a potential customer that your product is relevant and potentially valuable, is to jump straight…
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My most recent job search experience has been both enlightening and incredibly frustrating. We’re still mostly stuck in a system that requires recruiters to compare what they can find about people to a checklist of what they think someone needs to be successful. Some interesting feedback I received recently was that my Linkedin, “… doesn’t…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” Jonathan Gottschall In reality, this post applies to leaders outside the realm of product. Those who tend to be most successful are the ones who energetically share a vision that their…
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My personal site had taken a bit of a beating after being used for a number of video tutorials I recorded for WordPress.com. I have been eyeballing some of the new block themes that WP Engine has been shipping and I finally decided to give Frost a spin. Things I appreciate about this WordPress block…
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Am I a nostalgic geek that grew up loving Batman and refuses to let him go? Yes. Is there a deeper reason why I resonate with Batman’s character more as an adult and a professional than I did as a child? Absolutely. Let’s dig in. Batman: A Beacon of Inspiration in the Realm of Superheroes…
